Resources on License Marketing

Clever Book on How To Market Licenses: Adapts marketing principles to the booming license market. Covers much of the info in our links in one source.  It’s the best we found. “The Inventor’s Bible: How to Market and License Your Brilliant Ideas”. It can put you well ahead of many already on licensing. Good chapters include: “Market & Industry Research”, “Time to Pick the Lineup” (choosing licensees), “Plan Comes Together” – They are pages 51 – 174 of the 361 page book by Ronald Docie. © 2001, © 2004 http://www.TenSpeedPress.com, the Berkeley Publisher. List $24.95 View it on http://www.Amazon.com

Free Online Web Marketing Manual: 44 pages.  http://www.engageinteractive.com/downloads/marketing/eMarketing_by_Engage_Interactive.pdf

Resources To Review After The Above

License Marketing Articles: http://www.ipfrontline.com/depts/category.asp?deptid=3&catid=109&title=IP%20Licensing

Country by Country GNP Analysis: To select where to license. http://mrdowling.com/800gdp.html

Market Research

• Evaluation Form:  http://www.inventioncity.com/ASP/mres.asp

Trade Shows:

• Printed Directories at Libraries: “Trade Shows Worldwide: An International Directory of Events, Facilities, and Supplies (Gale Research).  Directory of Conventions (Successful Meetings).

• Trade Show News:  http://www.tsnn.com

Starting A Business:

• Business Plan: http://home3.americanexpress.com/smallbusiness//resources/starting/biz_plan/

• Books: http://www.SourceBooks.com/content/catalog/catalog.asp?catID=c3

Mail order companies.

Many of our products appeal to the affluent, so give special attention to Hammacher Schlemmer http://www.hammacher.com 147 E 57 St, NYC 10022. The Sharper Image loves gadgets for executives  http://www.sharperimage.com/ 415-445-6125, 650 Davis St, San Francisco, CA 94111.

• Online Directory of Mail Order Companies: http://GreyHouse.ClickData.com/

Business Directories & Mailing Lists: We Might Cover Their Fees

• Associations: http://www.MarketingSource.com/Associations

• Media Finder: http://MediaFinder.com/

• Manufacturer Lists: http://www.DataBaseAmerica.com and

• Disability Assistance Organizations: Many email addresses http://www.WoodbineHouse.com/Resources.asp#top.

• Check Manufacturer is a good company: http://www.HarrisInfo.com. And free detailed info on public US companies http://www.SEC.Gov

Venture Capital:

• Makes introductions http://www.businesspartners.net

• Scroll to many links: http://advocacy-net.com/venturemks.htm

• More via links in above sections.

Be Careful:  Studies show people often are unrealistically worried someone will steal their idea, and limit their marketing opportunities. Get patent protection rights, before communicating with anyone (including us and our business associates). Obtain business and legal advice.  We never warrant anything, except per signed agreement, e.g. links on this site, profitability, errors.  Study everything. Check references.  Contact Better Business Bureau in San Francisco or Solano, Invention fraud resources, Securities Exchange Commission SEC.Gov, plus credit and background check agencies like Dunn & Bradstreet, before doing business with any business or person. Be careful of organizations promising to develop and sell your inventions, requiring you pay them up-front. Profit sharing keeps people motivated. We rarely charge upfront fees.

Profits Come To Those Who Take The Drivers Seat!