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Press releases are normally sent to opt in email lists of editors that are purchased from Press Release assistance agencies. More suggestions follow. Sent in target country’s language. One page emails have links to the new product’s future website page, in the target country’s language. Additional non-translated information of a less pertinent nature can have links from the translated page to English content on the website. Your English text might get translated into: Japanese, Chinese, Spanish, German and French. We can put you in touch with the translators who might also send out those press releases. Target journals: Industry journals matching the new product category, plus general periodicals targeting laypersons. Potential licensees can read either type journals. Each new product with its related spin off electronic products, normally have their own press release. The quantity of new products for license can range from 2-10 or more a month. Greater volumes are expected next year. You want the attention of potential licensees, most likely to be manufacturers, but also investors, and license agents working on commission, if you don’t find a manufacturer directly. License agents are one of the latter recourses. Once a press release is created, there’s not that much more work sending it out to many other journals. Having new products in over 50 product categories can confuse potential licensees. The more choices one gives, often the harder it is to make any decision. So new product descriptions should hopefully only be found through us via a direct link to that new product page as posted on the press release letter. Free Online Manual covers numerous web-marketing strategies, including press releases. 44 pages. http://www.engageinteractive.com/downloads/marketing/eMarketing_by_Engage_Interactive.pdf See Resources for the book “Inventor’s Bible: How to Market & License”. |
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